David E Cawood, a last high-rank NCAA decision-making who run the Final Four for more than two decades, died Sunday at his home in Louisville. He was 64.
Cawood had just over and done with his morning run and complained to his wife that he was not gut reaction well; he then collapsed and was swift to a sanatorium, where resuscitation were vain, according to the NCAA Web site.
From 1975 to 1997, his NCAA contained within the matching of media and marketing for the men’s Final Four. In that role, he helped traverse the primary $1 billion fee for a sporting happening with CBS, and the subsequent $1.725 accord.
“Dave was a very dedicated and endowed special,” said Thomas W. Jernstedt, NCAA policymaking vice president. “He also possessed a great awareness of the association, and he could explain complicated concepts really, over and over again using his serious meaning of humor.”
Cawood, a built-in of Harlan, was a main companion of the late Cawood Ledford, the legendary radio opinion of the Kentucky Wildcats.
Before piecing together the NCAA as director of in the public domain dealings in 1974, Cawood was a sports gen director at Morehead State, Eastern Kentucky, Baylor, his alma mater, Southern Methodist and Arkansas.
Cawood was a supporter of the College Sports Information Directors of America (CoSIDA) Hall of Fame and the U.S. Basketball Writers Association Hall of Fame.
After leaving the NCAA in 1997, he joined Host Communications, an association executives and athletics presentation company.
During his stretch at Host, he served as executive vice president of NCAA Football.
In April 2007, Cawood president of FSA Group, an association managers firm.
Cawood was a delegate of the board of directors of the Harlan Independent Schools Foundation.
He is survived by his wife, Sheila; a son, Jeff; and a brother.
Funeral filling station are scheduled for Wednesday in Harlan.
